Mass Communication

Since its establishment in 2001, the Faculty of Mass Communication has strived to prove itself as an outstanding educational institution which later reflected on the growing number of its student body.

A Road Map to Accreditation and Quality Teaching

Course Overview

This course introduces the main concepts related to outcome-based education and quality teaching. The first day summarizes the accreditation process and its key terms and emphasizes the Continuous Improvement Cycle: Plan – Do – Check – Act. Effective outcome assessment will be the focus for the second day.

Learning Objectives

By the end of the workshop participants will be able to:

  • Write measurable ILOs for a course/program.
  • Align ILOs to teaching strategies & activities.
  • Map ILOs to assessment methods.
  • Measure (KPIs) and benchmarks for performance.
  • Document reviewable evidence for effectiveness.
  • Judge quality at different levels (Test/course/program).

Presenters/Instructors

  • Prof. Jamila M.A Farsi
  • Dr. Abeer F. Alkhouli